the ability to provide entertainment programs, animation, social interaction, to mediate the experiences of visitors, the ability to offer personalized services, themed programs; the ability to ensure the safety of the client and his protection of consumer rights.
Study tour operators in the tourism industry on the TECHNICAL COLLEGES in Prague Alumni: in the entire spectrum of category Guide: head trip (tour manager), escorts tour (tour escort) Guide of tourism (tourist guide), local agent (local representative), other related activities;
in the area of travel agencies and providing services to the MICE, the agencies providing the hostesses, accompanying the hotel's services (e.g., concierge, banquet services), etc. When there is a change in legislation and the wizard may not already before the Trade Office to prove their education. Since then, the guide can become – without language tests, without demonstrable knowledge of history. According to Stanislav Volemana, the President of the Czech Republic Guides Association is up to 40 percent of under-qualified guides.
"Man, that presents itself as a guide, but lacks language skills and is not able to present the history of their country, doing a Czech wizards disgrace," says Vera S, head of Department of tourism tour guide activities and TECHNICAL COLLEGES. "A good education is important in any business, whether you're a Cook, a lawyer, or the wizard. If one does not, it will always be on the quality of his work, "he adds. In this context, he was introduced to the Congress of the WFTGA study tour operators in tourism, which offers High School of business as the only one in Central Europe. This three-year Bachelor's program, taught by the year 2010, takes into account the provisions of the European standard EN 15 565 concerning requirements on providers of vocational training and qualification programmes for the wizard. The scope is unique not only among Czech universities, but also between the European
The school works closely with the Association of guides of the CZECH REPUBLIC, the students are in daily contact with experts from the field at the school, who lead the theoretical lectures and show students the real form of their profession. This link with the practice, I consider it very important and beneficial for the students, "explains that the Figure, Stanislav TECHNICAL COLLEGES also lectures. Students the practical side of their field could also try directly at the Congress of the World Federation of tourist guides Association. They participated in its organization, in the course were available to the participants and presenters, and even had the opportunity to attend some meetings and workshops.
"Our graduates leave the school as professionals at the highest European level, they find so much better on the labour market," explains Vera S. "I believe that we will manage to push through the teaching of this scope completely in the English language and to offer students even greater involvement in practice than so far," is the ambitious plans for the future.
In the current global world is another sector of the economy, that would have been so imbued with cultural awareness as tourism. Understanding the differences of individual cultures is the Foundation for successful interaction with the visitors from various countries, who may have different needs and expectations. Knowledge of these differences helps wizards – and not only them – build trust and can lead to a better brand reputation and the loyalty of the visitors.
Guides in the travel industry regularly enter into interaction with foreign tourists and when traveling to foreign countries must often deal with local authorities, business partners, and residents. Those who are aware of cultural differences, can more easily understand the expectations, behavior, attitudes and values to visitors and residents. Build trust, respect and influence, without insults, misunderstandings, and is the basis for effective intercultural communication, you must control the wizard.
doc. Ing. Sarawut Kiráľová, Ph.d. Vice-Rector for international cooperation and external relations The College of business in Prague
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